Plans & limits

What counts as a search

One search is one generated map. Typing a keyword on the home page is a search, and so is opening a subtopic as a deeper map. Switching views, exporting, reopening a saved map, and walking back up a breadcrumb are all free — they do not generate anything new.

Plans

• Free — explore a limited map with 7 days of history. No card required.
• Basic — 100 searches a month, 1 month of history.
• Advanced — 1,000 searches a month, 12 months of history, and priority generation.
• Pro — unlimited searches, unlimited history, and priority generation.

Current prices are on the pricing page, with a discount for yearly billing.

What paid plans unlock

Every paid plan unlocks the same feature set — the plans differ in volume and history, not capability:

• The full map — guests and free accounts read the first three sections in full; beyond those, only the section label is visible and the subtopics under it are blurred.
• Gap analysis — analyzing a URL against a map.
• Deeper research — opening a subtopic as a new map.
• Export — PNG, CSV and XLSX.

Tracking your usage

The badge in the site header shows how many searches you have left and when the allowance resets. It turns amber and links to pricing when you run out. Free allowances reset daily at 00:00 UTC; paid allowances reset with your billing period.

Your account page breaks the same numbers down per credit type, alongside your subscription and invoices.

Billing

Plans are billed monthly or yearly. Payment is handled by Paddle, and you can change your plan, update your payment method, or cancel at any time from your subscription page.